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Q: Which of the following is NOT a criterion used in forming segments? (Points : 3) potential for increased profit similarity of needs of potential buyers within a segment
competitive position potential of marketing action to reach a segment simplicity and cost of assigning potential buyers to segments
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Asked 9/29/2012 7:44:56 PM
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A __________ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. (Points : 3) product market decision market factor utility bundle process
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Updated 7/20/2014 7:27:10 AM
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A PRODUCT is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value.
Added 7/20/2014 7:27:10 AM
This answer has been confirmed as correct and helpful.
Confirmed by jeifunk [7/20/2014 7:40:25 AM]
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