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Q: Which of the following statements about marketing research is true? A. Marketing research proves the old adage, "You get what you pay for." B. Many marketing managers view marketing research
as the final answer to their problems. C. You don't need intuition or experience when you have marketing research. D. Good marketing research considers all the factors that could influence the success of a marketing strategy.
A: D. Good marketing research considers all the factors that could influence the success of a marketing strategy.
Expert answered|BRAINSTORM|Points 1596|
Question|Rated good
Asked 3/29/2012 11:32:34 AM
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