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Which of the following statements about marketing research is true? A. Marketing research proves the old adage, "You get what you pay for." B. Many marketing managers view marketing research
as the final answer to their problems. C. You don't need intuition or experience when you have marketing research. D. Good marketing research considers all the factors that could influence the success of a marketing strategy.
D. Good marketing research considers all the factors that could influence the success of a marketing strategy.
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The Southwind Camper Co. has as its primary goal to sell 10,000 camper trailers each year. From this type of objective, you can conclude that the company: A. has a marketing orientation. B. does not adhere to the marketing concept. C. has determined to satisfy existing customer needs. D. wants to use a product development strategy.
Weegy: The Southwind Camper Co. has as its primary goal to sell 10,000 camper trailers each year. From this type of objective, you can conclude that the company: A. has a marketing orientation. User: The implementation of the marketing concept in a company should produce company-wide managerial: A. appreciation of the consumer's role as it is related to the firm's existence, growth, and stability. B. effort based on participation and interaction of company officers in establishing corporate and departmental goals. C. concern with the effect of new products on the firm's present and future profit position. D. attentiveness to all of the above. (More)
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Asked 3/29/2012 10:58:54 AM
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