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Q: Ano ang mga katangian ng isang kwentista?
A: here just translate this into filipino (A) ENDURANCE One attribute is certainly endurance. Stories endure. Some of these stories changje a bit but they go on for thousands or maybe even several thousand of years. [ Some stories in organizations endure a long time too. There are real durable stories. I’ve heard tales of Tom Watson in IBM that constantly come back and back again. The endurance
value of stories is very interesting. The stories are the same. Sometimes the name changes. Or the circumstances change. But the behavioral lessons are the same. Within organizations. To say nothing about culture and society. There, the endurance rate seems to be extraordinarily hardy. Stories about those wicked people across the river. There’s a Nobel Prize-winning author, Ivo Andric , who wrote a wonderful book called The Bridge on the Drina*. It really talks about the stories of the Serbs and Croats and Montenegrists tell about each other. A wonderful rich novel. How enduring these stories really are, how rich, and how it forms the people who hear them. And it’s true in organizations as well. So I think that endurance is important. (B) SALIENCE Another characteristic is salience. How much punch does the story have? And what goes into the punch? I think what goes into salience is wit, and succinctness, and emotional power. Three things that make a story very salient. It’s funny. It’s clever. It’s moving. Marshall McLuhan said, “Anyone who thinks there’s a big difference between entertainment and education knows nothing about either subject.” (Laughter) I’m not sure that’s true, but it has some truth to it. So there's wit: it has to be funny. And succinctness: the story has to be short enough so that others can remember it. All of us know people who tell long-winded stories, shaggy dog stories. My wife has a cousin, a very nice woman, who tells stories that have no point. (Laughter) She’s a very nice woman and you wait for the point. You wait for the shot but it never comes. They have no salience. They have no point. And there’s no emotional power. We talk about stories that have emotional power. ]
Expert answered|sterces011|Points 110|
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Asked 6/24/2012 7:57:22 AM
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