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Which one of the following statements accurately describes value-added selling? A. The value added by salespeople today is increasingly derived from intangibles. B. Value-added selling surfaced during the evolution of strategic selling. C. The value added by salespeople today is increasingly derived from tangibles. D. Value-added selling would not be an appropriate strategy in international markets.
Weegy: A. The value added by salespeople today is increasingly derived from intangibles. User: When referring to the term product, many people envision only a physical asset. However, when used in conjunction with personal selling, the term product should be broadly interpreted to encompass: A. all intangible items. B. all tangible items. C. tangible items and issues. D. information, services, ideas, and issues. Weegy: A. all intangible items. User: The development of a personal selling philosophy involves all of the following except: A. a full adoption of the marketing concept. B. an appreciation of the tenets of the free enterprise system. C. valuing personal selling. D. assuming the role of a problem-solver or partner in helping customers make complex buying decisions. (More)
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Asked 4/11/2013 1:26:20 PM
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In a market characterized by vigorous competition, look-alike products, and customer loyalty that depends on quality relationships as well as quality products, the salesperson should fully utilize the __________ strategy. A. product B. customer C. relationship D. presentation
Weegy: In a market characterized by vigorous competition, look-alike products, and customer loyalty that depends on quality relationships as well as quality products, the salesperson should fully utilize the relationship strategy. [ ] User: The four steps of the Strategic/Consultative Selling Model that relate to personal selling are: A. relationship strategy, product strategy, customer strategy, and presentation strategy. B. relationship strategy, company strategy, customer strategy, and credit strategy. C. relationship strategy, customer strategy, product strategy, and service strategy. D. relationship strategy, company strategy, product strategy, and service strategy. Weegy: Strategic channel alliance is the correct answer (More)
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Asked 4/11/2013 1:41:24 PM
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In a market characterized by vigorous competition, look-alike products, and customer loyalty that depends on quality relationships as well as quality products, the salesperson should fully utilize the __________ strategy. A. product B. customer C. relationship D. presentation
Weegy: In a market characterized by vigorous competition, look-alike products, and customer loyalty that depends on quality relationships as well as quality products, the salesperson should fully utilize the relationship strategy. [ ] (More)
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Asked 4/11/2013 1:38:09 PM
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According to your textbook author, four major developments have shaped the information economy. Which one of the following is one of these major developments? A. New demands for improved customer service B. Major advances in information technology C. Recognition that customers want more information D. The need for more strategic alliances
Weegy: The one major development that have shaped the information economy is B. Major advances in information technology. User: Which one of the following statements accurately describes value-added selling? A. The value added by salespeople today is increasingly derived from intangibles. B. Value-added selling surfaced during the evolution of strategic selling. C. The value added by salespeople today is increasingly derived from tangibles. D. Value-added selling would not be an appropriate strategy in international markets. Weegy: A statements accurately describes value-added selling is A. The value added by salespeople today is increasingly derived from intangibles. (More)
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Asked 4/11/2013 1:17:43 PM
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The development of a personal selling philosophy involves all of the following except: A. a full adoption of the marketing concept. B. an appreciation of the tenets of the free enterprise system. C. valuing personal selling. D. assuming the role of a problem-solver or partner in helping customers make complex buying decisions.
Weegy: The development of a personal selling philosophy involves all of the following except: A. a full adoption of the marketing concept. User: The promotion element of a marketing program is subdivided into the areas of: A. market research, personal selling, product publicity, and public relations. B. product research, product design, product production, and product publicity. C. public relations, place, personal selling, and product publicity. D. advertising, public relations, sales promotion, and personal selling. Weegy: The promotion element of a marketing program is subdivided into the areas of advertising, public relations, sales promotion, and personal selling. User: In a market characterized by vigorous competition, look-alike products, and customer loyalty that depends on quality relationships as well as quality products, the salesperson should fully utilize the __________ strategy. A. product B. customer C. relationship D. presentation Weegy: The promotion element of a marketing program is subdivided into the areas of: D. [ advertising, public relations, sales promotion, and personal selling. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.[1] A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. reference: ] (More)
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Asked 4/11/2013 1:32:59 PM
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