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What does the term noise mean in marketing?
“Noise” has a negative connotation in marketing, meaning there is so much promotional clutter, like advertising, that consumers tire of it. Market noise is the seemingly mindless back and forth movement on the smaller time frames.
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Asked 4/12/2013 7:18:48 AM
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Why would a company developing parts for vehicles to an automotive company be an example for differentiation?
Weegy: Differentiation is a concept used in business strategy and describes one of the three ways to establish competitive advantage. [ Differentiation advantage occurs when a firm delivers greater services for a non-unlimited higher price than its competitors. They are collectively known as positional advantages because they denote the firm's position in its industry as a leader in either superior services or cost.[1] Product differentiation is what allows firms in monopolistic competition (a market structure) to sell their products at different prices, even though they are essentially the same. ] User: why is time delivery important? (More)
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why does the iPhone have a different operating system?
Weegy: Not surprisingly, given that Steve Jobs said the iPhone "runs OS X" and "these are real desktop applications", many immediately thought that the iPhone was able to run Mac OS X desktop applications like Skype and Photoshop. [ However, the rather sparse original iPhone technical specifications page on the Apple website noted that the iPhone does in fact run "OS X" as Jobs proclaimed during the keynote, but it does not run Mac OS X. Essentially, the iPhone runs a scaled down version of Mac OS X optimized for a handheld device - although Steve Jobs was insistent that it runs "real OS X" (Specifically, crashlogs indicate that the original iPhone ran "OS X 1.0" build number 1A543a.) - but no iPhone models can run Mac OS X applications regardless. On March 17, 2009, upon unveiling a developer's preview of the third version of the operating system, Apple started referring to it as the "iPhone OS" and on June 7, 2010, the company again changed the name to just "iOS". ] (More)
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Asked 4/7/2013 7:54:13 PM
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What are some examples of differentiation and position when it comes to products and services?
Weegy: In a competitive business world, companies should constantly examine their products and services to better serve customers. What worked and yielded profits last year may not work as well this year. [ Product differentiation and positioning are key parts of a company's marketing strategy and are necessary to keep ahead of competition. They also require an innovative spirit coupled with careful analysis. ] (More)
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Asked 4/7/2013 8:25:17 PM
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What is the difference between differentiation and position when it comes to products or services?
Weegy: Positioning statement helps a business build a marketing plan. Differentiation helps establish a product's position in the marketplace. (More)
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Asked 4/7/2013 8:18:57 PM
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why does a new entry market itself against competition in the outdoor industry?
Weegy: Industries vary widely in their business makeup, competitive situation, and growth potential. There is need for different Sport Management strategies in different areas. [ To determine whether an industry is worth entering requires answers to such questions as "How large is the market? What is the growth rate? How many competitors are there?" Callaway Golf Company, for example, faces strong competition from Acushnet (Titleist brand), Adams Golf (Tight Lies Fairway Woods), TaylorMade, and Orlimar (TriMetal Fairway Woods). Michael Porter uses the idea of five competitive forces to analyze the competitive environment. 1. Rivalry among competing firms: Porter calls this "the scrambling and jockeying for position." Businesses compete for customers by price, quality, and speed (responding to new styles and models and getting these products quickly to retailers). Nike, Adidas-Reebok, Puma, and Fila are rivals in the athletic footwear industry. All four of these companies need to anticipate the moves of their competitors. They also need to be aware of newer competitors such as Under Armour. 2. Potential development of substitute products and services: This occurs when companies from other industries try to move into the market. For example, Crocs are slip-on shoes that have become popular in water sports and as a fashion item. Crocs normally come in bright colors and are easily recognizable. Crocs recently formed an alliance with the NFL to sell Crocs shoes in professional team colors. Clothing manufacturers such as Tommy Hilfiger have attempted to enter the sneaker market using their fashion brand to their advantage. Also, "brown shoe" companies, such as Doc Martens, persuaded many younger buyers to buy hiking-style sneakers instead of the traditional sport sneakers. The brown shoe companies were quite successful in stealing away sales in the mid- to late 1990s. 3. Potential entry of new competitors: How difficult and costly is it for new businesses to enter ... (More)
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