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What does the term noise mean in marketing?
“Noise” has a negative connotation in marketing, meaning there is so much promotional clutter, like advertising, that consumers tire of it. Market noise is the seemingly mindless back and forth movement on the smaller time frames.
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Asked 4/12/2013 7:18:48 AM
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why does promotions increase Pizza Huts sales?
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Asked 4/5/2013 8:17:29 PM
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How does the small car manufacturer compete with the bigger companies, such Toyota and GM?
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Asked 4/5/2013 8:47:28 PM
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will identifying te appropiate prce strategy be easy in business?
Weegy: I think that a business pricing strategy is very important and not an easy thing to do. If a company understands their target market it will also help to determine the appropriate pricing model. [ Some business strategy planning involves exclusivity with a premium price while other products follow a mass market approach and discounted pricing. For example, a product like a Prada handbag is a luxury item that is found in select upscale stores and boutiques. The image of this product is that it is a high end luxurious handbag that not many people can afford. This makes the handbag sought after which is exactly what the company wants. The target market for this handbag is image conscious which is what this product offers. The business strategy implementation for this product is to remain very exclusive and only to offer the product to very high end stores. The business growth strategy might mean expanding the product offerings but only in these select stores. ] (More)
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Asked 4/7/2013 8:26:15 AM
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What areas does Kudler Fine Foods need additional market research?
Weegy: Whether a company wants to expand their business in another location or introduce a new product to the consumers, market research will help executives figure out if they should or should not implement the new changes. [ Market research is designing, collecting, analyzing, and reporting data that is applicable to the corporation’s situation (Armstrong & Kotler, 2011). Kudler Fine Foods is an upscale grocery store that sells superiority bakery, meat and seafood, produce, cheese and dairy, and wine. Opened in 1998, the company flourished and currently has three locations in southern California. Kudler Fine Foods offers domestic and imported foods from around the world. This paper will discuss the areas where additional market research is needed to help Kudler Find Foods succeed. It will also analyze the importance of competitive intelligence and analyze the development of Kudler Find Food’s marketing strategy and tactics. Areas where additional Market Research is needed Kudler Fine Foods needs to understand the products that consumers want to purchase at the store. Because the company is an upscale grocery store, Kudler Fine Foods needs to offer their consumers the high quality foods that the market has. If the company offers the customers mediocre food, consumers will purchase the product at the store with the lowest price. Thus, it is important that Kudler Fine Foods differentiate themselves from the competitors by offering high quality food to the customers. Market research will help the company understand the purchasing trends. This data can be used make an informed purchase of a new product or brand to the store. Kudler Fine Food is a smaller store than the big chain food markets. Thus, customer service is an essential part of the company. Cashiers, baggers, and other employees are engrained to give each customer the best service that he or she can offer. ] (More)
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Asked 4/7/2013 9:44:09 AM
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why will Kudler Fine Foods continue to be successful in the future?
Weegy: Kudler Fine Foods can monitor the activities of its competitors to increase its competitive and understand the processes they use to continue to be successful. [ Kudler Fine Foods realizes that they have to keep updating their technology to remain successful in the gourmet foods industry. Kudler needs to modernize the internet website that is available for its customers. The current website gives a brief description of the company, the locations of the three stores, the hours of operation, and a description of the products that Kudler offers. Kudler Fine Foods can monitor the activities of its competitors to increase its competitive intelligence. Kudler can use Porter's Five Forces model to determine which generic strategy to pursue to stay ahead of their competition. These five major forces can endanger Kudler's position in the gourmet food industry if the company does not focus on them. 'The forces consist of the threat of entry of new competitors, the bargaining power of suppliers, the bargaining power of customers, the threat of substitute products or services and the rivalry among existing firms in the industry. ] (More)
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Asked 4/7/2013 1:48:08 PM
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