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12. Brandenburg and Nalebuff added a sixth force to Porter's Five Forces. It is known as: (a) Seller power (b) Complementors (c) Substitutes (d) Government regulation
Brandenburg and Nalebuff added a sixth force to Porter's Five Forces. It is known as Complementors. ****An important extension to Porter was found in the work of Brandenburger and Nalebuff in the mid-1990s. [ Using game theory, they added the concept of complementors (also called "the 6th force"), ]
Expert answered|emdjay23|Points 471|
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Asked 2/27/2013 11:42:48 PM
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