Analysis of demographic dimensions:
A. is the most important step to successful segmentation.
B. only considers age.
C. considers income and sex, but not age.
D. can be used along with analysis of other dimensions to identify attractive target markets.
E. is the most effective way to identify unmet consumer needs
: A. is the most important step to successful segmentation. Auto answered|Score 1|icecream00|Points 40|User:
In comparison to the buying of final consumers, the purchasing of organizational buyers:
A. is strictly economic and not at all emotional.
B. is always emotional.
C. is always based on competitive bids from multiple suppliers.
D. is even less predictable.
E. leans basically toward economy, quality, and dependability.
B. leans basically toward economy, quality, and dependability.[http://highered.mcgraw-hill.com/sites/0073381055/student_view0/chapter7/self-test_quizzes.html
]Auto answered|Score 1|graHamV|Points 132|User:
Coca-Cola is taking advantage of the new willingness of Chinese leaders to engage in international trade by marketing its soft drinks in China. What type of opportunity is Coke pursuing?
A. market development
B. test marketing
D. market penetration
E. product development
C. market penetration Auto answered|Score 1|selymi|Points 10586|User:
When one considers the strategy decisions organized by the four Ps, branding is related to packaging as:
A. branding is to pricing.
B. pricing is to promotion.
C. production is to marketing.
D. personal selling is to mass selling.
E. store location is to sales force selection.
Branding is related to packaging as E. geographic terms are to price allowances
]Auto answered|Score .9338|MrG|Points 4035|User:
"Marketing strategy planning" means:
A. finding attractive opportunities and developing profitable marketing strategies.
B. selecting a target market and developing a marketing strategy.
C. finding attractive opportunities and selecting a target market.
D. selecting an attractive marketing mix.
E. selecting an attractive target market.
... selecting the target market, ... and developing profitable marketing strategies. matches ... [ means finding opportunities and developing profitable ... http://quizlet.com/dictionary/marketing-planning/
] Auto answered|Score .555User:
Clustering techniques applied to segmenting markets __________.
A. usually require computers to group people based on data from market research
B. doesn’t apply to demographic data
C. remove the need for managerial judgment
D. is time consuming and expensive
E. eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers
All Categories|No Subcategories|Not Answered|6/5/2013 11:27:55 AM