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5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: A. market penetration B. market segmentation C. market development D. market research
Weegy: C. market development (More)
Question
Updated 2/5/2013 5:37:20 AM
1 Answer/Comment
The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called market segmentation.
Added 2/5/2013 5:37:20 AM
16) The first step in market segmentation should be
Question
Updated 2/4/2013 11:58:29 PM
1 Answer/Comment
The first step in market segmentation is identifying the target market.

Added 2/4/2013 11:58:33 PM
Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price
Weegy: If it's not A, then B. User: Marketing research which seeks structured responses that can be summarized is called User: Focus groups Weegy: A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, [ or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. The first focus groups were created at the Bureau of Applied Social Research in the USA, by associate director, sociologist Robert K. Merton The term itself was coined by psychologist and marketing expert Ernest Dichter. ] (More)
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Expert Answered
Asked 2/4/2013 10:48:30 PM
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Typically the ______________ and the marketing manager are responsible for building good distribution channels and implementing place policies.
Question
Updated 2/5/2013 5:26:05 AM
1 Answer/Comment
Typically the sales managers and the marketing manager are responsible for building good distribution channels and implementing place policies.
Added 2/5/2013 5:26:05 AM
Typically the ______________ and the marketing manager are responsible for building good distribution channels and implementing place policies. A. public relations manager B. sales manager C. advertising manager D. human resources manager
Weegy: Typically the B. sales manager and the marketing manager are responsible for building good distribution channels and implementing place policies. (More)
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Asked 2/4/2013 11:19:28 PM
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