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5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: A. market penetration B. market segmentation C. market development D. market research
Weegy: C. market development (More)
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Updated 2/5/2013 5:37:20 AM
1 Answer/Comment
The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called market segmentation.
Added 2/5/2013 5:37:20 AM
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16) The first step in market segmentation should be
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Updated 2/4/2013 11:58:29 PM
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The first step in market segmentation is identifying the target market.

Added 2/4/2013 11:58:33 PM
Typically the ______________ and the marketing manager are responsible for building good distribution channels and implementing place policies.
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Updated 2/5/2013 5:26:05 AM
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Typically the sales managers and the marketing manager are responsible for building good distribution channels and implementing place policies.
Added 2/5/2013 5:26:05 AM
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Marketing research which seeks structured responses that can be summarized is called
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Updated 2/5/2013 10:45:35 PM
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Marketing research which seeks structured responses that can be summarized is called Quantitative research.


Added 2/5/2013 10:45:35 PM
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Price reductions given to channel members to encourage them to promote or otherwise promote a firm's products locally are A. quantity discounts B. brokerage allowances C. push money allowances D. advertising allowances
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Updated 1/12/2016 2:47:35 PM
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Price reductions given to channel members to encourage them to promote or otherwise promote a firm's products locally are advertising allowances.
Added 1/12/2016 2:47:33 PM
This answer has been confirmed as correct, not copied, and helpful.
Confirmed by jeifunk [1/12/2016 2:59:30 PM]
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