25) Which of the following is a description of the “categorizing” stage of the internal environmental analysis process?
A. Determine where, along the firm’s value chain, potential competitive ...
... advantage lies
B. Reconceptualize long-list in terms of resources and capabilities and complete deeper inspection with the application of key questions
C. Generate long-lists of strengths and weaknesses from primary and support activities of the firm’s value chain
D. Look at each competitively relevant resources and capability relative to its potential as a cost or uniqueness driver
E. Choose the appropriate generic strategy for the firm – cost leadership or differentiation
B. Generate long-lists of strengths and weaknesses from primary and support activities of the firm???s value chain
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