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Which of the following is NOT a criterion used in forming segments? (Points : 3) potential for increased profit similarity of needs of potential buyers within a segment
competitive position potential of marketing action to reach a segment simplicity and cost of assigning potential buyers to segments
Which of the following is NOT a criterion used in forming segments? competitive position . [ Competitive position is a reason for selecting a market, not for segmenting it.The five criteria to be used in forming segments include (1) potential for increased profit; (2)similarity of needs of potential buyers within a segment; (3) difference of needs of buyersamong segments; (4) potential of a
marketing action to reach a segment; (5) simplicity andcost of assigning potential buyers to segments. ]
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Asked 11/25/2012 10:27:55 AM
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One test of whether marketing research should be done is (Points : 3) whether different outcomes will lead to different marketing actions. whether different outcomes will lead to the unrelated marketing actions. using a jury of executive opinion to interpret the data. agreeing to take action only if the decision is unanimous. if top management has the final say on actions taken after research is completed.
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Asked 11/25/2012 10:17:35 AM
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