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Which of the following is NOT a criterion used in forming segments? (Points : 3) potential for increased profit similarity of needs of potential buyers within a segment competitive position potential of marketing action to reach a segment simplicity and cost of assigning potential buyers to segments
Which of the following is NOT a criterion used in forming segments? competitive position . [ Competitive position is a reason for selecting a market, not for segmenting it.The five criteria to be used in forming segments include (1) potential for increased profit; (2)similarity of needs of potential buyers within a segment; (3) difference of needs of buyersamong segments; (4) potential of a
marketing action to reach a segment; (5) simplicity andcost of assigning potential buyers to segments. ]
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Asked 11/25/2012 10:27:55 AM
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