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Q: Under what conditions would a camera manufacturer adopt a skimming price approach for a new product? A penetration pricing strategy?
A: "Definition of 'Price Skimming' A product pricing strategy by which a firm charges the highest initial price that customers will pay. [ As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment. Therefore, the skimming strategy gets its name from skimming successive layers of "cream," or customer segments, as prices are
lowered over time." This would be all the time as they will always want new customers. In times of recession they may have to drop the price lower or start the process earlier. ]
Karonher|Points 130|
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Asked 5/22/2012 9:03:39 PM
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The stage of the new-product process that involves developing a pool of concepts to serve as candidates for new-products is referred to as __________. idea generation. product development. innovation assessment. screening and evaluation. new-product strategy development.
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Updated 3/28/2017 1:02:19 PM
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The stage of the new-product process that involves developing a pool of concepts to serve as candidates for new-products is referred to as idea generation.
Added 3/28/2017 12:34:59 PM
This answer has been confirmed as correct and helpful.
Confirmed by Jay901 [3/28/2017 1:01:51 PM]
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