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Q: 9) When focus group interviews are used in marketing, A. each person in the group answers the same questionnaire, to focus the discussion B. the typical group size is 15 to 20 typical
consumers whether online or off-line C. it is primarily as a follow-up to more quantitative research D. the research conclusions will vary depending on who watches the interview whether online or off-line
A: A. each person in the group answers the same questionnaire, to focus the discussion
samn|Points 2204|
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Asked 8/25/2012 3:02:18 PM
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5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: A. market penetration B. market segmentation C. market development D. market research
Weegy: The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called market segmentation . (More)
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Updated 4/24/2014 12:49:18 AM
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8) One of the major disadvantages of the focus group interview approach is that A. ideas generated by the group cannot be tested later with other research B. it is difficult to measure the results objectively C. it is difficult to get in-depth information about the research topic D. there is no interviewer, so the research questions may not be answered
Weegy: D. there is no interviewer, so the research questions may not be answered (More)
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Updated 7/7/2014 11:11:37 AM
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One of the major disadvantages of the focus group interview approach is that it is difficult to measure the results objectively.
Added 7/7/2014 11:11:37 AM
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