Tammy Monahan is considering the purchase of a home entertainment center, the product attributes she plans to consider and the weights she plans to consider and the weights she gives to them are as follows.
Sound projection 6
Tammy related the brands as follows;
Sound projection Warranty
Brand a 6 8 7
Brand b 9 6 8
Brand c 5 9 6
using the consumer buying matrix conduct a quantities product evaluation rating for each brand, what other factors is Tammy likely to consider when making her purchase?
Tammy would want to consider quality, quantity, warranty protection, and what the rating for each brand would be. If the product has a energy consumption, she may want to consider a product that is energy star approved.
There are no new answers.