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4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D. focuses on fairly homogeneous market segments
Weegy: 4) Target marketing, in contrast to mass marketing,C. ignores markets that are large and spread out (More)
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Asked 1/10/2013 11:28:49 PM
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7) Marketing research which seeks structured responses that can be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation analysis research
Weegy: D. situation analysis research (More)
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Asked 1/10/2013 11:37:03 PM
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17) The product life cycle A. describes the stages a new product idea goes through from beginning to end B. has three major stages C. applies to categories or types of products as opposed to brands D. shows that sales and profits tend to move together over time
Weegy: A. describes the stages a new product idea goes through from beginning to end (More)
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Asked 1/10/2013 11:57:58 PM
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10) Focus groups A. are usually composed of 10 to 15 people as participants B. yield results that are largely dependent on the viewpoint of the researcher C. always do a good job of representing the broader target market D. have a low cost per participant
Weegy: Focus groups are moderated, small-group discussions. So they are usually composed of 10 to 15 people (A). Focus groups are a type of qualitative marketing research that are designed to be informative or more anecdotal in nature. [ A risk of focus groups is “groupthink” – a social tendency in which individuals agree with the most popular opinion of the group, rather than voicing their own. ] (More)
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Asked 1/10/2013 11:46:28 PM
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