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4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D. focuses on fairly homogeneous market segments
Weegy: 4) Target marketing, in contrast to mass marketing,C. ignores markets that are large and spread out (More)
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Expert Answered
Asked 1/10/2013 11:28:49 PM
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Focus groups A. are usually composed of 10 to 15 people as participants B. yield results that are largely dependent on the viewpoint of the researcher C. always do a good job of representing the broader target market D. have a low cost per participant
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Updated 9/20/2015 1:37:58 AM
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Focus groups: yield results that are largely dependent on the viewpoint of the researcher.
Added 9/20/2015 1:35:41 AM
This answer has been confirmed as correct, not copied, and helpful.
Confirmed by Andrew. [9/20/2015 1:37:36 AM]
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