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4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D. focuses on fairly homogeneous market segments
Weegy: 4) Target marketing, in contrast to mass marketing,C. ignores markets that are large and spread out (More)
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Asked 1/10/2013 11:28:49 PM
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10) Focus groups A. are usually composed of 10 to 15 people as participants B. yield results that are largely dependent on the viewpoint of the researcher C. always do a good job of representing the broader target market D. have a low cost per participant
Weegy: Focus groups are moderated, small-group discussions. So they are usually composed of 10 to 15 people (A). Focus groups are a type of qualitative marketing research that are designed to be informative or more anecdotal in nature. [ A risk of focus groups is “groupthink” – a social tendency in which individuals agree with the most popular opinion of the group, rather than voicing their own. ] (More)
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Asked 1/10/2013 11:46:28 PM
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