Who determines ethical standards for advertising Mcdonalds?
Beef. McDonald's has gigantic shipments of meat it regularly orders from cattle farmers. If one was to suppose that worm meat were used, one must justify the small proportion of the U.S. population involved in worm farming. [ [ "At an Atlanta press conference, McDonald's officials, backed by a regional officer of the U.S. Department of Agriculture, denounced the rumors as "completely unfounded
and unsubstantiated", and swore that the company's hamburgers contain nothing but beef". From Newsweek, November 27, 1978. McDonald's released a letter from the U.S. Secretary of Agriculture in 1982, attesting to McDonald's burger's pure beef content. It was used as proof in a rebuttal press conference on October 1 of that year, against the rumor. ]
It is the notion of an organization's 'debts to society', which led to the branch of ethics known as 'corporate social responsibility'. This refers to 'the economic, legal, ethical, and philanthropic expectations placed on organizations by society at a given point in time' (Carroll and Buchholtz, 2000). This theory of responsibility to society is based around two headings, stated by Wells (1998). Social Responsibility deals with 'the purposes for which companies should act' (Wells, 1998), and Corporate Responsibility is the 'liability attached to a company for actions done in its name' (Wells, 1998).
Corporate Social Responsibility has increased in importance over the last 15 years, as globalization has led to increased pressure to meet society's ethical demands and expectations. This pressure is a result of an increased number of stakeholders who 'can affect or are affected by, the achievement of the organization's objectives' (Beauchamp, 2004), as well as the increasing influence and power of the mass media, which is able to pick up on even the smallest issues and re-present them globally. ]
There are no new answers.