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Grape-Nuts was one of the first cereals Post Cereal Company ever marketed. It scores well in brand-awareness, but recently its sales have been steadily declining. Rather than assume the product was a dog, the Grape-Nuts marketing manager decided Post Cereal Company should first (Points : 3) hire a consultant. engage in marketing research. spend more dollars on advertising. hire more salespeople. develop new cereals.
Weegy: spend more dollars on advertising. hire more salespeople. develop new cereals. (More)
Question
Expert Answered
Updated 11/22/2012 5:05:45 PM
2 Answers/Comments
Grape-Nuts was one of the first cereals Post Cereal Company ever marketed. It scores well in brand-awareness, but recently its sales have been steadily declining. Rather than assume the product was a dog, the Grape-Nuts marketing manager decided Post Cereal Company should first: engage in marketing research.

Post Cereals recognized a serious marketing problem existed—sales were declining. However, it didn't know what the factors causing thedecline. It needed more information to learn the cause of the sales decline and how to reverse the trends.
Added 11/22/2012 5:05:29 PM
This answer has been added to the Weegy Knowledgebase
Please research the questions and provide your sources.
Added 11/22/2012 5:05:46 PM
Grape-Nuts was one of the first cereals Post Cereal Company ever marketed. It scores well in brand-awareness, but recently its sales have been steadily declining. Rather than assume the product was a dog, the Grape-Nuts marketing manager decided Post Cereal Company should first (Points : 3) hire a consultant. engage in marketing research. spend more dollars on advertising. hire more salespeople. develop new cereals.
Weegy: spend more dollars on advertising. hire more salespeople. develop new cereals. (More)
Question
Expert Answered
Updated 11/22/2012 4:40:44 PM
2 Answers/Comments
Grape-Nuts was one of the first cereals Post Cereal Company ever marketed. It scores well in brand-awareness, but recently its sales have been steadily declining. Rather than assume the product was a dog, the Grape-Nuts marketing manager decided Post Cereal Company should first: engage in marketing research.

Post Cereals recognized a serious marketing problem existed—sales were declining. However, it didn't know what the factors causing thedecline. It needed more information to learn the cause of the sales decline and how to reverse the trends.
Added 11/22/2012 4:40:19 PM
This answer has been added to the Weegy Knowledgebase
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Added 11/22/2012 4:40:44 PM
Deleted by debnjerry
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