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Q: A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his
thinking. His next step should be to
A: His next step should be to conduct informal discussion with outsiders, including intermediaries, to see if he has correctly defined the problem.
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User: A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to

Weegy: His next step should be to conduct informal discussion with outsiders, including intermediaries, to see if he has correctly defined the problem.
migzptz|Points 6106|

User: The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

Weegy: Looking through the company's marketing information system to see past sales trends.
Fanboy|Points 2001|

User: Which of the following statements about consumer products is true?

User: SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of SuperGamer computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer meeting at a resort in Hawaii. This is

User: A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has

User: Nantucket Hammocks, Inc., uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Nantucket Hammocks is using A. exclusive distribution B. a corporate channel system C. dual distribution D. pushing

Weegy: The answer is : D. pushing
luvred48|Points 42|

User: Marketing strategy planners should recognize that: A. target markets should not be large and spread out B. mass marketing is often very effective and desirable C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets D. target marketing is not limited to small market segments

Weegy: B. mass marketing is often very effective and desirable
rickjames|Points 884|

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Asked 6/25/2012 11:20:18 AM
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