Notice: Payments for answers will end 4/10/2017. Click for more info.
You have new items in your feed. Click to view.
Question and answer
Q: How can a company s website reflect its market segments and target market? What are the characteristics of the target market from the website you reviewed?
A: ou can create or update a website to better reflect you company's position in the marketplace. [ Your graphics help you set a tone that can be conservative, progressive, upscale, feminine or masculine, authoritative or any other number of attributes you want. You can segment your site to serve different market demographics, as well. Graphics Use the fonts, colors and other graphic elements of a
website to send a message about who the site is targeting. If you want to tell women this is a site for them, use more color and images and a less rigid or compartmentalized design, recommends Holly Buchanan, co-author of, "The Soccer Mom Myth - Today's Female Consumer: Who She Really Is, Why She Really Buys." For older consumers, you might wish to use larger fonts and less animation and video. The most obvious way to send a message about who your website is for is to add images of people in your target market. If you are a local store and your customers are mostly young, affluent, African American men, choose a picture of a well-dressed, young African American male. Women respond to photos of other women, according to Buchanan, who suggests using only a partial face in the photo, to let women place themselves in the scene. ]
Expert answered|jher000|Points 7535|
Question
Asked 8/9/2012 2:01:49 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
26,531,849 questions answered
Popular Conversations
Most volcanoes are located at A. hot spots. B. transform ...
Weegy: Most volcanoes are located a the pacific ring of fire.
12/12/2017 8:34:43 AM| 14 Answers
This year, after a lengthy, noisy debate, they decided to take ...
Weegy: This year, after a lengthy, noisy debate, they decided to take separate vacations. This is a Simple Sentence. ...
12/10/2017 4:51:34 AM| 4 Answers
What is the primary mission of the Department of Homeland ...
Weegy: The primary mission of the Department of Homeland Security is " ensuring that the United States and its citizens ...
12/12/2017 7:12:59 AM| 4 Answers
Which layer of Earth is responsible for creating Earth's magnetic ...
Weegy: Earth's "Outer Core" is responsible for creating Earth's magnetic field.
12/12/2017 8:25:18 AM| 4 Answers
Which one of the following types of sentences gives a command or ...
Weegy: Do your work! The sentence above is an example of an IMPERATIVE sentence. User: Which one of the following ...
12/8/2017 6:12:32 AM| 3 Answers
Which one of the following types of sentences gives a command or ...
Weegy: Do your work! The sentence above is an example of an IMPERATIVE sentence. User: Which one of the following ...
12/9/2017 5:01:23 AM| 2 Answers
Weegy Stuff
S
Points 10 [Total 10] Ratings 1 Comments 0 Invitations 0 Offline
S
Points 5 [Total 5] Ratings 0 Comments 5 Invitations 0 Offline
S
Points 3 [Total 3] Ratings 0 Comments 3 Invitations 0 Offline
S
Points 1 [Total 1] Ratings 0 Comments 1 Invitations 0 Offline
S
P
L
P
Points 1 [Total 166] Ratings 0 Comments 1 Invitations 0 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.