Question and answer
How can a company s website reflect its market segments and target market? What are the characteristics of the target market from the website you reviewed?
ou can create or update a website to better reflect you company's position in the marketplace. [ Your graphics help you set a tone that can be conservative, progressive, upscale, feminine or masculine, authoritative or any other number of attributes you want. You can segment your site to serve different market demographics, as well. Graphics Use the fonts, colors and other graphic elements of a
website to send a message about who the site is targeting. If you want to tell women this is a site for them, use more color and images and a less rigid or compartmentalized design, recommends Holly Buchanan, co-author of, "The Soccer Mom Myth - Today's Female Consumer: Who She Really Is, Why She Really Buys." For older consumers, you might wish to use larger fonts and less animation and video. The most obvious way to send a message about who your website is for is to add images of people in your target market. If you are a local store and your customers are mostly young, affluent, African American men, choose a picture of a well-dressed, young African American male. Women respond to photos of other women, according to Buchanan, who suggests using only a partial face in the photo, to let women place themselves in the scene. ]
Expert answered|jher000|Points 7535|
Question
Asked 8/9/2012 2:01:49 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
22,004,443 questions answered
Popular Conversations
precipitation
Weegy: Precipitation in chemistry is the creation of a solid in a solution or inside another solid during a chemical ...
9/4/2015 7:21:31 AM| 2 Answers
Charles de Montesquieu thought the government should be divided into ...
Weegy: Charles de Montesquieu thought the government should be divided into three branches of government. What is this ...
9/4/2015 11:03:20 AM| 2 Answers
Select the correct adjective form for the following sentence. At ...
Weegy: At the end of the fourth quarter, it became clear which team was more fit.
9/4/2015 12:16:27 PM| 2 Answers
Which is a sentence fragment? A. Yesterday waves crashed against ...
Weegy: Although they sang well. This is a sentence fragment. User: Which is a complete sentence? A. When we heard ...
9/4/2015 12:21:39 PM| 2 Answers
Weegy Stuff
S
1
L
L
P
R
Points 156 [Total 9479]| Ratings 0| Comments 156| Invitations 0|Offline
S
L
L
P
1
Points 122 [Total 9432]| Ratings 1| Comments 112| Invitations 0|Offline
S
Points 93 [Total 398]| Ratings 0| Comments 93| Invitations 0|Offline
S
Points 49 [Total 833]| Ratings 0| Comments 49| Invitations 0|Offline
S
Points 39 [Total 572]| Ratings 0| Comments 39| Invitations 0|Offline
S
Points 33 [Total 33]| Ratings 1| Comments 13| Invitations 1|Offline
S
Points 24 [Total 29]| Ratings 1| Comments 4| Invitations 1|Offline
S
Points 20 [Total 208]| Ratings 0| Comments 20| Invitations 0|Offline
S
Points 11 [Total 67]| Ratings 0| Comments 11| Invitations 0|Offline
S
Points 10 [Total 10]| Ratings 0| Comments 0| Invitations 1|Offline
Home | Contact | Blog | About | Terms | Privacy | Social | ©2015 Purple Inc.