Question and answer
How can a company s website reflect its market segments and target market? What are the characteristics of the target market from the website you reviewed?
ou can create or update a website to better reflect you company's position in the marketplace. [ Your graphics help you set a tone that can be conservative, progressive, upscale, feminine or masculine, authoritative or any other number of attributes you want. You can segment your site to serve different market demographics, as well. Graphics Use the fonts, colors and other graphic elements of a
website to send a message about who the site is targeting. If you want to tell women this is a site for them, use more color and images and a less rigid or compartmentalized design, recommends Holly Buchanan, co-author of, "The Soccer Mom Myth - Today's Female Consumer: Who She Really Is, Why She Really Buys." For older consumers, you might wish to use larger fonts and less animation and video. The most obvious way to send a message about who your website is for is to add images of people in your target market. If you are a local store and your customers are mostly young, affluent, African American men, choose a picture of a well-dressed, young African American male. Women respond to photos of other women, according to Buchanan, who suggests using only a partial face in the photo, to let women place themselves in the scene. ]
Expert answered|jher000|Points 7535|
Question
Asked 8/9/2012 2:01:49 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
25,025,708 questions answered
Popular Conversations
Which of these transition words indicates ...
5/3/2016 9:14:35 AM| 2 Answers
All of the following statements about John Rolfe are true, ...
Weegy: Nathaniel Bacon was a governor of the colony of Virginia. User: In which of the following colonies did the ...
5/3/2016 11:51:19 AM| 2 Answers
What is the purpose of an action plan?
5/3/2016 11:58:11 AM| 2 Answers
Symbolism is defined as the
5/3/2016 12:09:59 PM| 2 Answers
What is a comma splice? A. a sentence with two independent clauses ...
Weegy: B. a sentence with two independent clauses that should be separated by a comma User: What is a run-on ...
5/3/2016 1:58:33 PM| 2 Answers
Weegy Stuff
S
Points 182 [Total 182] Ratings 8 Comments 102 Invitations 0 Offline
S
Points 132 [Total 132] Ratings 2 Comments 102 Invitations 1 Offline
S
1
L
L
P
R
P
L
P
P
R
Points 100 [Total 12352] Ratings 1 Comments 90 Invitations 0 Offline
S
Points 38 [Total 107] Ratings 0 Comments 38 Invitations 0 Offline
S
Points 11 [Total 156] Ratings 0 Comments 11 Invitations 0 Offline
S
Points 10 [Total 10] Ratings 1 Comments 0 Invitations 0 Offline
S
R
Points 5 [Total 727] Ratings 0 Comments 5 Invitations 0 Offline
S
L
P
Points 4 [Total 1169] Ratings 0 Comments 4 Invitations 0 Offline
S
Points 1 [Total 48] Ratings 0 Comments 1 Invitations 0 Offline
S
Points 1 [Total 1] Ratings 0 Comments 1 Invitations 0 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.