Evidence indicates high-performing managers tend to be more media sensitive than low-performing managers they are better able to match appropriate media richness with the message to be delivered. As a manager, how would you determine which communication channel should be used for a particular message? What barriers might distort the message?
As a manager he can use the face-to-face and telephone conversation, [ videoconferencing has high information richness because Receivers and Senders can see or hear beyond just the words—they can see the Sender’s body language or hear the tone of their voice. Handheld devices, blogs, and written letters and memos offer medium-rich channels because they convey words and pictures/photos. Formal
written documents, such as legal documents, and spreadsheets, such as the division’s budget, convey the least richness because the format is often rigid and standardized. As a result, nuance is lost. ]
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