Question and answer
How can a firm avoid marketing myopia? Explain.
Thus, another effective way to avoid marketing myopia is with diversification. I have heard many times people giving me advises such as “Do not bite off more than you can chew” or the well-known saying “Jack of all trades, [ master of none.” That might be a good advice for other aspects in life but business. Today’s biggest empires and leaders of all industries have proven that diversification
is a must do. They are competing in various trades now, yet they are mastering at least one of all markets. Pepsi-Cola and Nike are the best example in this matter. Pepsi Cola Inc. went from being the long-lasting runner-up (always falling behind Coca Cola) until Pepsi Cola decided to diversify. The company began to penetrate into different markets like chips and soft drinks. Currently, Pepsi Cola is second in the market in carbonated drinks, but they become the leaders in soft drinks and chips making almost double the amount of net income last year 2010. Nike Inc. has also chose to redefine their company beyond what it was the original or initial product. Nike Inc. has successfully diversified their products becoming one of the leaders in the sports gear and apparel industry. ]
Expert answered|agay18|Points 230|
Question
Asked 7/16/2013 1:07:20 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
Questions asked by the same visitor
What is a major distinction between the production era and the sales era in the history or marketing? Why?
Weegy: This article is an introduction to the historical development of marketing, one of the major functional areas of a business firm. First, marketing is described and defined. [ Then, the evolution of marketing in the United States is described, touching on several major eras, including the simple trade era, the production era, the sales era, the marketing department era, the marketing company era, and the relationship marketing era. ] (More)
Question
Expert Answered
Asked 7/16/2013 12:52:31 PM
0 Answers/Comments
0 questions answered
Popular Conversations
In what year did the United States enter World War ...
Weegy: The United Stats entered the World War I in 1917. User: Why was the Espionage Act, the Trading with the ...
5/27/2016 6:02:45 AM| 2 Answers
38th president of the united states
Weegy: hello, 38th president of which country/ User: 39th president Weegy: Jimmy Carter was the 39th US president. ...
5/27/2016 9:00:36 AM| 2 Answers
The international peacekeeping organization formed directly after ...
Weegy: The international peacekeeping organization formed directly after World War II was called the the United ...
5/27/2016 10:21:10 AM| 2 Answers
The Triple Entente consisted of _____. France, Germany, and ...
Weegy: Thomas Woodrow Wilson (December 28, 1856 ? February 3, 1924) was the 28th President of the United States, from ...
5/27/2016 11:20:03 AM| 2 Answers
Sound waves have a longitudinal wave form.
Weegy: Longitudinal wave is a wave is a disturbance of a medium which transports energy through the medium without ...
5/27/2016 5:49:06 PM| 2 Answers
The goal of a command system is _____. to preserve the past to ...
Weegy: The goal of a command system is to make members of society more equal. User: is another term for a market ...
5/27/2016 12:01:00 AM| 1 Answers
Weegy Stuff
S
Points 703 [Total 703] Ratings 10 Comments 583 Invitations 2 Offline
S
Points 692 [Total 692] Ratings 13 Comments 562 Invitations 0 Offline
S
Points 627 [Total 627] Ratings 0 Comments 627 Invitations 0 Offline
S
1
L
L
P
R
P
L
P
P
R
Points 293 [Total 12545] Ratings 2 Comments 273 Invitations 0 Online
S
L
P
P
P
Points 166 [Total 3543] Ratings 0 Comments 166 Invitations 0 Offline
S
Points 38 [Total 107] Ratings 0 Comments 38 Invitations 0 Offline
S
Points 12 [Total 12] Ratings 1 Comments 2 Invitations 0 Offline
S
Points 10 [Total 10] Ratings 1 Comments 0 Invitations 0 Offline
S
L
Points 7 [Total 4099] Ratings 0 Comments 7 Invitations 0 Offline
S
Points 6 [Total 6] Ratings 0 Comments 6 Invitations 0 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.