You have new items in your feed. Click to view.
Question and answer
How can a firm avoid marketing myopia? Explain.
Thus, another effective way to avoid marketing myopia is with diversification. I have heard many times people giving me advises such as “Do not bite off more than you can chew” or the well-known saying “Jack of all trades, [ master of none.” That might be a good advice for other aspects in life but business. Today’s biggest empires and leaders of all industries have proven that diversification
is a must do. They are competing in various trades now, yet they are mastering at least one of all markets. Pepsi-Cola and Nike are the best example in this matter. Pepsi Cola Inc. went from being the long-lasting runner-up (always falling behind Coca Cola) until Pepsi Cola decided to diversify. The company began to penetrate into different markets like chips and soft drinks. Currently, Pepsi Cola is second in the market in carbonated drinks, but they become the leaders in soft drinks and chips making almost double the amount of net income last year 2010. Nike Inc. has also chose to redefine their company beyond what it was the original or initial product. Nike Inc. has successfully diversified their products becoming one of the leaders in the sports gear and apparel industry. ]
Expert answered|agay18|Points 230|
Question
Asked 7/16/2013 1:07:20 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
Questions asked by the same visitor
What is a major distinction between the production era and the sales era in the history or marketing? Why?
Weegy: This article is an introduction to the historical development of marketing, one of the major functional areas of a business firm. First, marketing is described and defined. [ Then, the evolution of marketing in the United States is described, touching on several major eras, including the simple trade era, the production era, the sales era, the marketing department era, the marketing company era, and the relationship marketing era. ] (More)
Question
Expert Answered
Asked 7/16/2013 12:52:31 PM
0 Answers/Comments
27,204,688 questions answered
Popular Conversations
In 594 B.C. ______ was chosen as an Athenian statesman with ...
Weegy: In 594 B.C., Solon was chosen as an Athenian statesman with reformation powers. User: ______ were ...
3/22/2017 1:13:29 AM| 2 Answers
Correct the sentence by selecting the proper pronoun usage. The coach ...
Weegy: We girls and He is the correct pronoun usage. Source : Just asked a professional.
3/22/2017 9:23:57 AM| 2 Answers
What did the United States do in response to Japan's invasion of ...
Weegy: The capital of Japan is TOKYO. User: What did the United States do in response to Japan's invasion of ...
3/22/2017 10:29:18 AM| 2 Answers
integrity base
Weegy: Integrity is the quality of being honest and having strong moral principles; moral uprightness. User: what ...
3/22/2017 3:47:32 PM| 2 Answers
If a person living in one state sues a person living in another state ...
Weegy: If a person living in one state sues a person living in another state for a sum exceeding $75,000, they can ...
3/22/2017 4:35:33 PM| 2 Answers
When was the Constitution made?
Weegy: A constitution is a set of fundamental principles or established precedents according to which a state or other ...
3/22/2017 6:16:13 PM| 2 Answers
The surface a drawing is created on is called the ...
Weegy: The surface a drawing is created on is called the media.
3/23/2017 6:34:42 AM| 2 Answers
Weegy Stuff
S
Points 531 [Total 632] Ratings 0 Comments 531 Invitations 0 Offline
S
Points 477 [Total 477] Ratings 0 Comments 477 Invitations 0 Offline
S
P
P
L
P
Points 219 [Total 1537] Ratings 1 Comments 209 Invitations 0 Offline
S
R
Points 205 [Total 305] Ratings 1 Comments 145 Invitations 5 Offline
S
P
P
L
P
P
Points 151 [Total 1603] Ratings 1 Comments 141 Invitations 0 Offline
S
Points 30 [Total 40] Ratings 3 Comments 0 Invitations 0 Offline
S
Points 14 [Total 14] Ratings 1 Comments 4 Invitations 0 Offline
S
Points 13 [Total 13] Ratings 1 Comments 3 Invitations 0 Offline
S
Points 10 [Total 10] Ratings 0 Comments 0 Invitations 1 Offline
S
Points 10 [Total 10] Ratings 0 Comments 0 Invitations 1 Offline
* Excludes moderators and previous
winners (Include)
Home | Contact | Blog | About | Terms | Privacy | © Purple Inc.