Question and answer
How can a firm avoid marketing myopia? Explain.
Thus, another effective way to avoid marketing myopia is with diversification. I have heard many times people giving me advises such as “Do not bite off more than you can chew” or the well-known saying “Jack of all trades, [ master of none.” That might be a good advice for other aspects in life but business. Today’s biggest empires and leaders of all industries have proven that diversification
is a must do. They are competing in various trades now, yet they are mastering at least one of all markets. Pepsi-Cola and Nike are the best example in this matter. Pepsi Cola Inc. went from being the long-lasting runner-up (always falling behind Coca Cola) until Pepsi Cola decided to diversify. The company began to penetrate into different markets like chips and soft drinks. Currently, Pepsi Cola is second in the market in carbonated drinks, but they become the leaders in soft drinks and chips making almost double the amount of net income last year 2010. Nike Inc. has also chose to redefine their company beyond what it was the original or initial product. Nike Inc. has successfully diversified their products becoming one of the leaders in the sports gear and apparel industry. ]
Expert answered|agay18|Points 230|
Question
Asked 7/16/2013 1:07:20 PM
0 Answers/Comments
Get an answer
New answers
Rating

There are no new answers.

Comments

There are no comments.

Add an answer or comment
Log in or sign up first.
Questions asked by the same visitor
What is a major distinction between the production era and the sales era in the history or marketing? Why?
Weegy: This article is an introduction to the historical development of marketing, one of the major functional areas of a business firm. First, marketing is described and defined. [ Then, the evolution of marketing in the United States is described, touching on several major eras, including the simple trade era, the production era, the sales era, the marketing department era, the marketing company era, and the relationship marketing era. ] (More)
Question
Expert Answered
Asked 7/16/2013 12:52:31 PM
0 Answers/Comments
19,736,009 questions answered
Popular Conversations
Evaluate the following expression. (81)0 0 1 8 User: ...
Weegy: Answer : If m=2 and n= -1 To evaluate m0 - n2 is 2(0) - -1 (2) = 0 - -2 = =+2 or simply 2 User: Evaluate the ...
3/2/2015 11:47:48 AM| 6 Answers
Simplify 7 · 6 · 2h · d.
Weegy: Please state your question again. The one that you have put cannot be understood by Weegy! User: Simplify 7 · ...
3/2/2015 1:02:06 PM| 5 Answers
Solve. -6b = -15
Weegy: -6b = -15 15 - 6b = 0 b = 5/2 User: Fill in the blank with the appropriate number. ____ - 39 = ...
3/1/2015 7:14:02 PM| 3 Answers
Describe the location of the point that has the following ...
Weegy: First Quadrant. User: Find the value of 7 + 32 (-5 + 1) ÷ 2. User: What is the fractional equivalent of ...
3/2/2015 10:04:10 AM| 3 Answers
-6 + (-2)
Weegy: (-6)^-2 = 1/(-6)^2; = 1/36 User: 2/5*2/5
3/1/2015 7:42:50 PM| 2 Answers
Because the soil was depleted during the time of the Dust Bowl many ...
Weegy: moved westward to coastal states User: How did environmental changes in the Great Plains lead to changes in ...
3/1/2015 8:28:08 PM| 2 Answers
(b3)2
Weegy: B3 was an American pop boy band from New York. They were formed in 2001 and were first produced by O-Jay of ...
3/2/2015 10:45:03 AM| 2 Answers
Weegy Stuff
S
L
P
L
P
P
Points 105 [Total 7991]| Ratings 0| Comments 105| Invitations 0|Offline
S
1
L
1
L
P
P
L
P
P
P
Points 67 [Total 16982]| Ratings 0| Comments 67| Invitations 0|Offline
S
1
L
L
Points 41 [Total 7542]| Ratings 0| Comments 41| Invitations 0|Offline
S
P
C
L
P
L
1
Points 31 [Total 7338]| Ratings 0| Comments 31| Invitations 0|Offline
S
Points 14 [Total 105]| Ratings 0| Comments 14| Invitations 0|Offline
S
Points 10 [Total 378]| Ratings 0| Comments 10| Invitations 0|Online
Points 0 [Total 0]| Ratings 0| Comments 0| Invitations 0|Offline
Points 0 [Total 0]| Ratings 0| Comments 0| Invitations 0|Offline
S
Points 0 [Total 0]| Ratings 0| Comments 0| Invitations 0|Offline
S
Points 0 [Total 0]| Ratings 0| Comments 0| Invitations 0|Offline
Home | Contact | Blog | About | Terms | Privacy | Social | ©2014 Purple Inc.