Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Contemporary research demonstrates [ increasing levels of consolidation, with many media industries already highly concentrated and dominated by a very small number of firms.
Globally, large media conglomerates include, National Amusements, Viacom, CBS Corporation, Time Warner, News Corp, Bertelsmann AG, Sony, General Electric, Vivendi SA, The Walt Disney Company, Hearst Corporation, Organiza??es Globo and Lagard?re Group.
As of 2010, The Walt Disney Company is the largest media conglomerate in the US, with News Corporation, Time Warner and Viacom ranking second, third and fourth respectively.http://en.wikipedia.org/wiki/Concentration_of_media_ownership
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About the Media Ownership Rules
The Federal Communications Commission (FCC) is once again considering relaxing the media ownership rules. [ So what specific rules might they change or eliminate?
Newspaper/broadcast cross-ownership refers to a single company owning both a local newspaper and a local television station in one community. For more than 30 years, the FCC has had a rule in place to prevent this practice. The rationale for the cross-ownership ban is clear: A single owner deprives a community of important, diverse sources of news, information and opinion.
Big Media argues that they can provide better journalism to a community by sharing the resources of the print and television news staffs. However, in cities where the FCC has allowed newspaper-television combinations (under "grandfather" clauses or by granting temporary waivers), there have been cases of cross-promotion replacing substantive reporting, disregard of diverse and critical voices, and inadequate coverage of the media business itself.
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