Question and answer
Which of the following describes a process in which marketers present an accurate description of a new product to potential customers and ask if they find the idea appealing? a.test
marketing b.competitive benchmarking c.concept testing d.prototype testing
The answer is letter C. Concept testing. Concept testing is the process of using quantitative methods and qualitative methods to evaluate customer's response to a product idea before introducing the product to the market.
Expert answered|Wiawen|Points 4|
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Asked 4/14/2013 9:54:47 PM
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