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Q: Grape-Nuts was one of the first cereals Post Cereal Company ever marketed. It scores well in brand-awareness, but recently its sales have been steadily declining. Rather than assume the product was
a dog, the Grape-Nuts marketing manager decided Post Cereal Company should first (Points : 3) hire a consultant. engage in marketing research. spend more dollars on advertising. hire more salespeople. develop new cereals.
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Asked 8/5/2012 6:57:47 PM
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