Grape-Nuts was one of the first cereals Post Cereal Company ever marketed. It scores well in brand-awareness, but recently its sales have been steadily declining. Rather than assume the product was ...
... a dog, the Grape-Nuts marketing manager decided Post Cereal Company should first (Points : 3)
hire a consultant.
engage in marketing research.
spend more dollars on advertising.
hire more salespeople.
develop new cereals.
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