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Market segmentation stresses __________ and relating needs and benefits to specific marketing actions. grouping people randomly in a market market sectioning grouping people according to similar needs splitting people randomly between markets product based market development
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Updated 2/10/2014 3:04:35 AM
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Market segmentation stresses grouping people according to similar needs and relating needs and benefits to specific marketing actions.

Added 2/10/2014 3:04:35 AM
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The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on what?
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Updated 2/13/2014 6:18:22 AM
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The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on degrees.

Added 2/10/2014 2:52:04 AM
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A product in the introduction stage of the product life cycle should have which of the following marketing objectives? gain awareness and stimulate trial stress differentiation maintain brand loyalty gain as much distribution as possible reveal a marketing niche
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Updated 2/10/2014 2:45:57 AM
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A product in the introduction stage of the product life cycle should have a marketing objective of gain awareness and stimulate trial.


Added 2/10/2014 2:45:57 AM
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The stylized blue and white waves in an oval shape that appear on every package of Ocean Spray brand products is an example of a (Points: 3) copyright trade name service mark brand name generic brand
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Updated 325 days ago|6/7/2016 3:06:03 PM
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The stylized blue and white waves in an oval shape that appear on every package of Ocean Spray brand products is an example of a brand name.
Added 325 days ago|6/7/2016 3:06:03 PM
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