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Q: What is meant by the term media convergence with regard to business, and how has it affected everyday life? What are some of the issues that result from dependency on modern media? Describe at least
three issues.
A: Media convergence means that the lines are getting blurred between the traditional forms of media and they are almost becoming one. [ A decade ago, there were clear differences between print media, TV, the internet in general and social media in particular. Now look at things: Newspapers and TV have web sites. Those web sites deliver news in almost real time complete with moving video and
feeds formatted for smart phones. Movies are now available streaming on the internet (Netflix). TV shows are now available streaming on the internet (Hula.com). Viewers can participate in TV shows in real time via social media (The Voice on NBC is a good example). Things are all converging into one big media delivery vehicle. ] ]
Expert answered|smp0784|Points 3401|
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Asked 6/6/2012 2:22:12 PM
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